Press Releases

Fantasista Utamaro × BE@RBRICK! A Unique BE@RBRICK Produced by Tokyo Otaku Mode!

Tokyo Otaku Mode Inc. (incorporated in Delaware, U.S.; representative: Tomohide Kamei; CEO: Naomitsu Kodaka; herein referred to as TOM) has opened pre-orders for the BE@RBRICK Fantasista Utamaro (From R4G) 100% & 400% today on June 6, 2019, at 10:00 (JST).


This product has been created through a collaboration between BE@RBRICK, bear-shaped block type figures sold by MEDICOM TOY, and Fantasista Utamaro, a creator who has offered his works to various artists, brands, and media. The product will be a piece with an extraordinary appearance being produced by Tokyo Otaku Mode with the help of R4G, an anime apparel brand directed by Fantasista Utamaro, and an addition to the monumental BE@RBRICK lineup.

Fantasista Utamaro is an artist who has supervised the direction of the MIKU EXPO 5th Anniversary music video, as well as idols and musicians such as Kyary Pamyu Pamyu,, and Yuzu. He is active in various fields, presenting his works through video direction, textile designs, and illustrations.

The bear-shaped block type figure BE@RBRICK has collaborated with various brands and world-famous artists such as mika ninagawa and Andy Warhol and are popular items with avid collectors all over the world.


The title of this piece is Tokyo Utamaro Pop New York. Keywords such as Tokyo, Utamaro, and New York are hidden in the intricately placed colors.

In addition to anime-esque symbols, there are onomatopoeia and designs inspired by Japanese promotional stickers, leading to a product exploding with Fantasista Utamaro’s truly unique style.

It is an item with a pop, psychedelic, and highly saturated design much like a souvenir that can’t be resisted.

The BE@RBRICK sets include a 100% (approx. 70 mm tall) and a 400% (approx. 280 mm tall). The 100% is perfect for keychains and the 400% can be enjoyed as a vividly colorful novelty item to spice up your room. They’re both figures that encapsulate the world of Fantasista Utamaro as a pleasant BE@RBRICK.

*This product is currently being developed, so it may vary from the images.

[Product Details]
Price: 14,800 JPY (tax excluded)
・100%: 70 mm
・400%: 280 mm

*This product is a set of one 100% and one 400% figure.

【Pre-order Period】
June 6th to 11:59 P.M. (JST) on July 11th, 2019

【Estimated Shipping Period】
Late September 2019

【Project Page】 

【About “Fantasista Utamaro”】


Born in 1979, Fantasista Utamaro established KOTOBUKISUN in July 2012 after working freelance. His main fields of activities are art direction, illustration, textile design, graphic design, and animation direction. He is popular for his colorful and highly saturated worlds. He has recently worked in CD covers and music video projects for various artists such as Yuzu,, LM.C, Tokyo Karankoron, AMIAYA, and more.

Official Website

【About “R4G”】
A brand created to connect anime and fashion, two forms of wonderful pop culture which Japan prides itself on. R4G is an abbreviation for Respect For Geeks. They have collaborated with various titles such as Mr. Osomatsu, Love Live!, Steins Gate, and more.

Fantasista Utamaro has directed the R4G collaborations with Hatsune Miku, Code Geass: Lelouch of the Rebellion, and Love Live!

Official Website


In 2001, on the 100th anniversary of the creation of the internationally beloved teddy bear, an item loved around the world, the BE@RBRICK, a bear-shaped block type figure approx. 70 m tall with the concept of a digitized teddy bear, was created.

They are manufactured with nothing but a body consisting of nine parts and with the rule that only the print can be redesigned. Various collaborations with many artists, brands, companies, and characters, which have resonated with the BE@RBRICK’s possibility of limitless expression and cute form have resulted in thousands of products released to the market. BE@RBRICK has become known as an artistic toy among fans around the world.

Official Website

© 2019 R4G
BE@RBRICK TM & © 2001-2019 MEDICOM TOY CORPORATION. All rights reserved.